There are a lot of different words and terms associated with internet marketing. It's easy to become overwhelmed with all there is to know about internet marketing when you're new and just starting out. Heck, even if you've been at it a while, like me, your brain can get fogged up and a little irritated at you, and not altogether cooperative!
So here's a handy-dandy reference list of commonly used terms associated with internet marketing for those times when we're "memory-challenged"! They are listed in alphabetical order (mostly), and I'll be adding to this list periodically.
Take a deep breath ...and...here we go:
Above the Fold
The top half of a website...
Affiliate Marketing
Affiliate marketing relates to...
Article Marketing
Article marketing is when...
Attraction Marketing (aka Permission Marketing)
Attraction Marketing is the process of getting a person or prospect's permission...
Auto Responder
A program that is customized to automatically answer and send email messages...
Banner Ads
A form of online advertising where a graphic or image is displayed...
B2B
Business to business marketing.
B2C
Business to consumer marketing.
Blog/Blogging
Blogs and blogging have become widely used strategies...
Click Through Rate (CTR)
The ratio (usually in percentage form) of how many clicks...
Cookie
Information that gets stored on a person’s computer...
Content Marketing
Content marketing is simply creating and sharing...
Conversion Rate
The conversion rate relates to the number or percentage...
Direct Marketing
Direct marketing is done without using traditional advertising methods...
Domain or Domain Name
The letters, numbers or a combination of both...
Email Marketing
Email marketing, as noted, is a form of direct marketing...
Guerilla Marketing
Odd or unusual marketing methods that are done at minimal cost...
Internet Marketing Software
Internet marketing software relates to any type of software...
Internet Trends
What Internet users are searching or looking for online...
Keyword Marketing
The use of keywords or key phrases on a website to attract...
Keyword Advertising
To Keyword advertise, a list of keywords is selected...
Link Building
Refers to the process of getting other websites to link to your website...
List Building
List building refers to a strategy of developing and growing a list...
Marketing Plan
A marketers overall strategy and goals...
Micro Website or Niche Blog
A website or blog about one certain niche...
Micro Blogging
Hitting a very small targeted audience with short bits of information...
Niche Market
A small targeted market segment...
Opt-in or Opt-in List
Opt-in refers to when an internet user subscribes...
Pay per Click (PPC)
A type of advertising model where advertisers pay each time...
Search Engine Optimization (SEO)
The process of improving a website’s visibility in search engine results...
Search Engine Marketing (SEM)
The practice of marketing a business using paid advertisements...
Social Media Marketing (SMM)
The use of social media platforms to connect with your audience...
Squeeze Page
A type of landing page designed to capture email addresses...
Target Market
The group of people you want to reach with your marketing...
Traffic
The number of visitors that visit a website...
Viral Marketing
Marketing techniques that encourage users to share content...
Web 2.0
A term used to describe the second generation of the web...
Website
A collection of related web pages located under a single domain name...
White Hat SEO
Ethical SEO techniques approved by search engines...
Yellow Pages Online
Online business directory similar to the traditional phone book...
Zap
To quickly and enthusiastically remove or update outdated content...
Whew! Feel free to bookmark this page or print it out as a reference — and don’t forget to share it with someone who’s just getting started!